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Long Story Short X VOTUM Exclusive Collaboration in SERUMPUN Collection on stage at Jakarta Fashion Week 2025

Designers Sebastian Gunawan and Cristina Panarese once again wowed the fashion world with a resort wear themed ready-to-wear collection at Jakarta Fashion Week 2025, through the VOTUM Heritage line named SERUMPUN, where Long Story Short bags became one of two local fashion brands collaborating in this collection series. The VOTUM Heritage collection blends Indonesia’s rich culture with modern and functional designs, creating a harmony between tradition and innovation, beautifully paired with premium rattan bags from Long Story Short.

Long Story Short’s rattan bags complement VOTUM’s design concept of togetherness and the interconnectedness of nature’s different yet harmonious elements. As the main inspiration, the two designers explored the Dayak tribal motifs that are rich in symbolism, absorbed the philosophical values contained, and then poured it into a dazzling collection. Long Story Short bag itself, with its rattan and genuine leather bag designs rich in Indonesian cultural heritage, successfully marries the two brand visions with the theme Future Fusion: Tradition Meets Innovation, encouraging both designers to develop innovations while still honoring Indonesia’s cultural roots.

 In Jakarta Fashion Week 2025 with VOTUM, Long Story Short showcased a collection of premium rattan bags, such as Anjani Bag, Margie Bag, Freya Bag, Kartini Bag, and Fika Bag. These bags are handmade Indonesian bag by local Indonesian artisans, using authentic rattan and genuine leather.

In line with the bag colors from Long Story Short, the SERUMPUN collection is dominated by a natural color palette inspired by Indonesia’s natural beauty. Earthy colors such as earthy brown, leaf green and sand beige create a warm atmosphere that blends in with nature. Bright color accents such as maroon, navy blue and mustard yellow add a contrasting visual dimension, giving the whole collection a fresh and dynamic feel.

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