Published on the official Instagram account of Indonesia’s Vice Minister of Trade, Ibu Dyah Roro Esti, a series of photos captured her recent diplomatic visit to Auckland, New Zealand, on June 30th, 2025. In the photos, she is seen meeting with several members of New Zealand’s Cabinet and Party representatives. Notably, Ibu Dyah Roro showcased Long Story Short’s iconic Margie bag in Lilac, a handcrafted rattan piece proudly made in Indonesia.
The official state meeting was held to strengthen collaboration between Indonesia and New Zealand, particularly in the area of women’s empowerment in trade. As Vice Minister Ibu Dyah Roro Esti emphasized, empowering women is vital to fostering economic growth, social resilience, and innovation. In Indonesia alone, women manage over 60% of micro, small, and medium enterprises (UMKM), a statistic that highlights their central role in driving the nation’s creative economy.
In that spirit, her decision to spotlight Long Story Short was a powerful statement. Founded by two inspiring young Indonesian women, Patricia Ardiani and Gabriela Gunawan, Long Story Short celebrates local craftsmanship, heritage, and sustainable storytelling through fashion. Every bag woven by skilled Indonesian artisans, Long Story Short is more than just an accessory, it’s a statement of purpose, pride, and cultural identity.
Being recognized and brought into the diplomatic spotlight at an international forum is a milestone for Long Story Short. It affirms that Indonesian creative brands are not just participants in global trade, we are the leaders of innovation, heritage, and style. Long Story Short is honored to be seen as a representative of Indonesia’s creative future with one handcrafted rattan bag at a time.
