In 2023, Long Story Short made its debut at Paris Fashion Week, marking a monumental milestone for the Indonesian brand known for its handcrafted rattan bags. The experience was more than just a business trip, it was a moment of pride, affirmation, and global recognition for Indonesian craftsmanship. The featured collection included Margie, Noni, Fika, Anya, and Ayu bags known for their clean silhouettes and cultural roots, woven from high-quality Indonesian rattan.
The opportunity came through a collaboration with L’Adresse Paris Agency. Long Story Short joined Première Classe, a B2B exposition held during Paris Fashion Week that features emerging and established fashion labels from across the globe. Sharing the space with other Indonesian brands such as Christin Wu and Ellyahan Jewelry, Long Story Short stood out for its deep connection to heritage, thoughtful design, and sustainability.
This entire international showcase was made possible by the support of Ibu Elisabeth Ratu Rante Allo, Head of the PPKUKM Office of the Jakarta Provincial Government, as part of the Jakpreneur (Jakarta Entrepreneur) program that initially aimed at elevating Jakarta-based creative businesses to international platforms.
Long Story Short’s journey to Paris was not overnight. It started with a selection process led by Jakpreneur and L’adresse Paris, who scouted potential creative talents from local fashion brands. After being shortlisted, Long Story Short was invited to participate in ICRAFT 2023, a national-level craft exhibition. Their strong performance, especially in sales and storytelling, became proof of their readiness. They then underwent a second curation round for the international stage and officially secured their place at Paris Fashion Week.
For Patricia Ardiani, Co-Founder of Long Story Short, the experience was beyond meaningful.
Paris Fashion Week was more than just an exhibition, it was a confirmation that Long Story Short, a small Indonesian brand born out of a love for storytelling and craft, is ready to compete in the global fashion scene.
In this special flashback, Patricia also shared one of the most memorable aspects of the journey, where every single bag was hand-carried to Paris.
I packed everything into my suitcase, and I came back to Jakarta with an empty one. That feeling of knowing people believed in our work enough to buy it on the spot, was incredibly fulfilling.
Paris was not just a sales opportunity. It was a platform to showcase Indonesian cultural heritage, empowered local artisans, and a belief that fashion rooted in tradition can still resonate on a global stage. As Long Story Short continues to grow, the brand holds a strong hope that more Indonesian businesses, especially those focused on traditional techniques, ethical production, and community empowerment, will gain the international spotlight they deserve.
